One Click: Jeff Bezos and the Rise of Amazon.com

One Click: Jeff Bezos and the Rise of Amazon.com

One Click Amazon’s business model is deceptively simple: make online shopping so easy and convenient that customers won’t think twice. Yet Amazon’s success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. This title explores what makes Bezos Bezos. Full description

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